Grammy winner Adele and the Arctic Monkeys could get their videos banned from Youtube at any moment after kicking against the video-streaming giant's new policy about royalties last week.
YouTube's general head of business, Robert Kyncl, told the Financial Times on Tuesday that videos by independent labels would be gone "within a matter of days" if they refused to sign up to its new streaming service.
As a matter of fact, artists including Adeleand Jack White, who are signed by XL Recordings, and Arctic Monkeys and Hot Chip, under Domino, could be seriously affected.
While Kyncl claimed that "90 per cent of the music industry" like:Sony, Warner and Universal have agreed to the royalty rates of its new ad-free streaming service, a number of influential independent labels have denied signing up.
Smaller labels have accused the video-sharing giant of making a "grave error of judgement", by offering them non-negotiable terms over the impending subscription service.
Can yutube really do this?
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